A free speech on international business advisory. 

International business advisory is a professional practice, and the client should be careful in choosing the most compatible consultancy with regards to corporate budget and range of products.


International business advisory. Why, what, how.

Why is international business advisory critical and truly functional to success on the global market? While thinking about looking for advice, every corporate decision-maker must have thought about it. The answer is yes; professional advice to internationalise a company and its products is a pivot on the path to success. International business has grown in importance in the global age: a firm shall compete (and win) on an international scale to grow and prosper. Due to a reduced workforce and lack of experience, small and medium enterprises (SME’s) often struggle to achieve the best from the international market. To fill a competence gap, SME’s hire global business advisors to set up and manage corporate strategies, aiming to scout and penetrate new markets. 

Strategy and its execution.


In international business, a flawed and approximate advisory is far worse than having no advisory at all. A professional international business advisor shall deliver a detailed plan, timescale, and a cost assessment; the core idea is to provide a precise scenario regarding opportunities, risks, issues, and costs. A professional business advisor must inform the client of possibilities, thus setting up a feasibility/business plan. At the same time, a legal and tax planning assessment shall be included in the final report, letting the entrepreneur base his decision on a big analytical data set.

If the client agrees on moving further, the international advisor will start working on a more practical level, meaning marketing the products, finding and revising prospective partners and distributors.
The international business advisor is not necessarily a negotiator. However, cultural responsiveness, first-hand experience and business acumen might help not to commit fatal mistakes. Therefore, a positive minded and honest consultant will advise the client, keeping in mind the latter has the upper hand. In synthesis, following the client in negotiation is fair and professional. Trying to impose an idea goes well beyond the professional advisory mandate.

Trust matters

What to expect from an International business advisor.


First of all, there is a golden rule every professional should never forget: an advisor advises, while an entrepreneur (the client) decides.

The client shall have complete faith in what the advisor proposes; such phase is much more related to psychology than business: small and medium entrepreneurs are sometimes moved by initial enthusiasm, which tends to fade once the matter becomes complex; rest assured: international trade will be complex, occasionally irrational, being naturally fit for risk-takers. 

What can the advisor do to create a sound and cooperative relationship with the client? Indeed, whereas a top-down strategy is dysfunctional, responsiveness, presence and commitment can do much to secure a robust, lasting and mutual trust between the client and the advisor. In an egg and bacon breakfast, the chicken is a mere supplier, while the pig is tangibly more committed; so it is: there are good and bad days, and facing them together is very important. 

Long-lasting relations.


In summary, an international business advisory is a professional practice, and the client should be careful in choosing the most compatible consultancy regarding corporate budget and range of products. On the other hand, the international business advisor is not a business developer. His activity aims to set up the best path to success for companies, not to manage a client portfolio or generate deals, taking part in corporate risk with little room for mitigation. 

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At Bridgemaker Ltd, we believe that global trade is not a sole commercial matter: there is much more to handle than sales, from supply chain assessments to cross-cultural management. Creating a safe and profitable business environment is our primary concern. We emphasize the analytical process to achieve it, aiming to provide decision-makers with a clear scenario assessment.